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MCIC Press Release

For more info, contact Joseph Schmidt
Phone: (732) 292-1100 ex. 51
Fax: (732) 292-1111

Hot Off The Press

"Online Marketing At Work: 12 Strategies To Realize the Potential of Your Web Site" -- Available Free at

Manasquan, N.J. -- Companies can find help with their online marketing efforts with a new, free report located at

"Online Marketing at Work: 12 Strategies To Realize the Potential of Your Web Site," highlights the insights and recommendations of Danny Azoulay, COO of New York City-based Waxdigital, an e-business solutions and services provider.

Online marketing techniques are crucial to the success of any Web site, Azoulay explained in this exclusive interview.

"There's not enough loyalty on the Web. You have to catch and keep their attention," Azoulay said. "Abandonment rates of 80 percent to 90 percent at Web sites are not uncommon. And, because customers are required to sort through pages to determine what they want, companies should tailor information to that which consumers want and desire."

Other insights and recommendations featured in the report include: building brand and community; forming strategic alliances; working with search engines; deploying one-on-one marketing; and incorporating customer service.

In keeping with improving online marketing strategies, encourages companies selling products and services to managed care organizations, hospitals, integrated delivery systems and/or physician groups to expand their online presence through a membership at

In addition to their own listing, members also receive: a sponsorship of MCIC's weekly e-mail newsletter; a rotating banner ad at; and a three-month subscription to MCIC's electronic newsletter "e-Healthcare Market Reporter."

To become a member, go to and click on "Submit a Listing." Or, Click Here to go directly to the form.

Companies can also join by calling toll-free at: (888) 843-6242

IMPORTANT: Regardless of which way you join, please reference the following keycode: PRMCMP3, owned and operated by The Managed Care Information Center, functions as interactive, online directory of vendors and suppliers to the managed care industry. For additional information about call toll-free (888) 843-6242, or e-mail

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