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Hot Off The Press

Survey Finds Most Healthcare Executives Are Reluctant To Purchase Health Information Online

Manasquan, N.J. -- When faced with the choice of purchasing information at healthcare-related Web sites, more than eight out of every 10 healthcare executives said they are more apt to continue searching for a site that offers the same information for free, according to a new report by The Managed Care Information Center

"Considering the growing number of healthcare B2B Web sites, this finding should serve as a wake up call to any healthcare Web site that charges its visitors to access content and/or publications," said Joseph Schmidt, editor of "Healthcare and the Internet: Current Trends in Online Information Gathering." "The information in this report can help healthcare-related sites better serve their audience's interests by gaining a better understanding of their online habits and opinions from what they're looking for, to how well they rate the quality of the free information available online, as well as the major reasons why the visit their favorite Web sites."

"While information about where consumers are going for content abounds, this is the first non-commercialized view of what healthcare executives are looking for and where they are finding it," said Jodi L. Kastel, editor of MCIC's "e-Healthcare Market Reporter."

"B2B is supposed to be the sector of e-healthcare with the best financial viability. However, B2B sites that sell information or require visitors to pay a membership fee should take notice -- the report shows the vast majority of executives will not pay for information," Kastel said.

Click here to access an executive summary of "Healthcare and the Internet: Current Trends in Online Information Gathering," as well as a link to an online order form.

Orders for the report also can be placed by calling MCIC toll-free at: (888) 843-6242 or e-mailing If calling or e-mailing, please reference the following product code: PR1700.

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