Collaborations to Drive ePrescribing: Best Practices, Case Studies and
Key Factors for Success
90-Minute Audio Conference
for Thursday October 25, 2007 from
1:30-3:00 pm ET
September 27 , 2007
Contact: Rebecca Stodolak
N.J. — Health plans are joining forces with
competitors, technology vendors, pharmacies and other organizations in
a collaborative effort toward the successful adoption of ePrescribing
in order to improve patient safety, healthcare affordability, quality
“While the Institute of
Medicine has called for a complete switch to ePrescribing by 2010,
implementation of ePrescribing in the marketplace has been slow.
Currently less than one in five of practicing physicians process
prescriptions electronically. And studies indicate that most physicians
have been reluctant to adopt electronic prescribing, largely because of
the cost of the systems and a perception that the technology requires
too much time to learn and install.
Even though physicians are resisting,
adoption of ePrescribing is inevitable. Health plans are now looking at
various strategies around quality and pay-for- performance to persuade
physicians to adopt ePrescribing. The collaborative efforts that are
happening now make adoption much easier.
“Join the Managed Care
Information Center along with the leaders of current ePrescribing
collaboration initiatives in “Developing Collaborations to
Drive ePrescribing: Best Practices, Case Studies and Key Factors for
Success,” a 90-minute audio conference and webinar scheduled
for Thursday, October 25, 2007 from 1:30 – 3:00 pm ET.
“Presenters Kate Berry, Sure
Scripts, Adrienne Cyrulik, Blue Cross Blue Shield of Massachusetts, and
Walt Cultberton, ePrescribe Florida, will cover the following topics
for this audio conference to hear:
- What is the role of health plans in
- How health plans can demonstrate
leadership in ePrescribing adoption
- The key factors for success in
creating ePrescribing collaborations
- Are pharmacy and physician vendors
ready for ePrescribing initiatives?
- The impact of e-prescribing on
practice efficiency and medication safety
- Case Study #1: How Blue Cross Blue
Shield of Massachusetts joined with two other health plans to create
the MA ePrescribing Collaborative
- Why create the Collaborative?
- The structure of the program
- How the program has evolved
- Case Study #2: ePrescribe FL
- The strategy and approach of another
multi-payer collaborative that has come together to accelerate
- Best practices and lessons learned
- Live Question and Answer Session
Make It On October 25?
Order the audio conference on CD and conference
Order Online Today!
The Managed Care Information Center, 1913 Atlantic Ave., Suite F5,
Manasquan, NJ 08736; (732) 292-1100, www.themcic.com
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