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MCIC Press Release

September 27 , 2007

Developing Collaborations to Drive ePrescribing: Best Practices, Case Studies and Key Factors for Success

Live 90-Minute Audio Conference
Scheduled for Thursday October 25, 2007 from 
1:30-3:00 pm ET 


Date: September 27 , 2007
Contact: Rebecca Stodolak
Phone:  800-516-4343

MANASQUAN, N.J. —  Health plans are joining forces with competitors, technology vendors, pharmacies and other organizations in a collaborative effort toward the successful adoption of ePrescribing in order to improve patient safety, healthcare affordability, quality and delivery.

“While the Institute of Medicine has called for a complete switch to ePrescribing by 2010, implementation of ePrescribing in the marketplace has been slow. Currently less than one in five of practicing physicians process prescriptions electronically. And studies indicate that most physicians have been reluctant to adopt electronic prescribing, largely because of the cost of the systems and a perception that the technology requires too much time to learn and install.   

Even though physicians are resisting, adoption of ePrescribing is inevitable. Health plans are now looking at various strategies around quality and pay-for- performance to persuade physicians to adopt ePrescribing. The collaborative efforts that are happening now make adoption much easier.

“Join the Managed Care Information Center along with the leaders of current ePrescribing collaboration initiatives in “Developing Collaborations to Drive ePrescribing: Best Practices, Case Studies and Key Factors for Success,” a 90-minute audio conference and webinar scheduled for Thursday, October 25, 2007 from 1:30 – 3:00 pm ET.

“Presenters Kate Berry, Sure Scripts, Adrienne Cyrulik, Blue Cross Blue Shield of Massachusetts, and Walt Cultberton, ePrescribe Florida, will cover the following topics

Register for this audio conference to hear:

  • What is the role of health plans in driving ePrescribing?
  • How health plans can demonstrate leadership in ePrescribing adoption
  • The key factors for success in creating ePrescribing collaborations  
  • Are pharmacy and physician vendors ready for ePrescribing initiatives? 
  • The impact of e-prescribing on practice efficiency and medication safety
  • Case Study #1: How Blue Cross Blue Shield of Massachusetts joined with two other health plans to create the MA ePrescribing Collaborative
    • Why create the Collaborative?
    • The structure of the program
    • How the program has evolved
  • Case Study #2: ePrescribe FL 
    • The strategy and approach of another multi-payer collaborative that has come together to accelerate electronic prescribing
  • Best practices and lessons learned
  • Live Question and Answer Session

Can't Make It On October 25?
Order the audio conference on CD and conference materials:
Order Online Today!

Registration Information

To register for “Developing Collaborations to Drive ePrescribing: Best Practices, Case Studies and Key Factors for Success,” visit: http://www.healthresourcesonline.com/edu/erx07.htm, call (800) 516-4343 or e-mail orders@healthresourcesonline.com.” 

Cost of the conference is $247 per site if registered by October 19 (and $297 after). A CD will also be available for purchase for those unable to attend the live conference. For further details and other pricing options, visit: http://www.healthresourcesonline.com/edu/erx07.htm.

Address: The Managed Care Information Center, 1913 Atlantic Ave., Suite F5, Manasquan, NJ 08736; (732) 292-1100, www.themcic.com


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