MANASQUAN, NJ, July 22 -- White papers that focus on specific
solutions to managed care industry technology and product needs are
now featured as a special educational service of the
ManagedCareMarketplace.com at www.themanagedcaremarketplace.com
"There has been strong report download activity by managed care
executives and other decision makers since the white papers have
been made available on the Marketplace," said Robert K. Jenkins, CEO
of the Managed Care Information Center, the program sponsor.
Popular white papers downloaded range from technology-oriented
case histories,' to market research reports, HIPAA and the newest
emerging trend, consumer-directed healthcare, Jenkins said.
Among the companies offering their white papers on the
Marketplace site are DxCG, McKesson, Coalition America, Kronos,
Synertech, Physician Micro Systems, Robert E. Nolan, DSS, ProAct
Technolgies, CareCall, VIPs and Meridian Health Care Management.
White papers are the new wave for marketing your products and
services to the health and managed care industry, Jenkins said.
"This isn't advertising. It's about prospective buyers sourcing
their purchasing decisions," Jenkins explained.
The White Papers are spotlighted in the
ManagedCareMarketplace.com at: http://www.managedcaremarketplace.com/whtpaper.htm
Today, most business professionals will not make a purchasing
decision without understanding all the facts involved, according to
Research has found that 90 percent of professional IT buyers
consult white papers before making a buying decision. In fact,
business marketers have been using white papers for years to educate
prospective clients and develop and gather qualified sales leads.
Today, every major purchase is researched on the Internet. Users
place a high value on white papers.
The mission of the ManagedCareMarketplace.com is to bring
together buyers and sellers in the world of managed care. The site
is designed to be the online directory of providers of goods and
services to the managed care industry.
The Marketplace draws its traffic from among the executives who
make repeat visits to the Managed Care Information Center and the
The executives and professionals who register and then download
white papers are from managed care organizations, hospitals, other
types of health providers and consultants firms. Others include tech
companies, various suppliers, and even competitors.
Several thousand unique visitors to the
ManagedCareMarketplace.com download white papers and special reports
Users must complete an online form before they can access the
member's white paper. The form captures complete contact information
including e-mail address.
"As soon as the paper is downloaded, we forward the form to the
member company," Jenkins explained. Participating companies get the
new "qualified prospect" names the same day the paper is downloaded,
Members of the Managed Care Marketplace.com are entitled to offer
their white papers through the Marketplace program, Jenkins said.
"Costs per lead will come way down since this is the least
expensive form of prospecting in your target market," he added.
A membership application form is available online at: http://www.healthresourcesonline.com/mp-sform.htm
To receive a free consultation or "walk through" of the White
Paper Program complete the form at: http://www.managedcaremarketplace.com/paper.htm
Sales, marketing or business development executives may also call
for more information, 1-800-516-4343.