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MCIC Press Release

For more info, contact MCIC:
Phone: (732) 292-1100
Fax: (732) 292-1111

Hot Off The Press

White Papers: An Advantage Available Online

Manasquan, N.J. The, an industry product and service information source for managed care executives, has been offering informational white papers for the past two months and has already helped to generate new prospects for vendors selling into managed care.

A white paper is a document designed to educate a reader using factual information on a scientific, or technical topic. The white papers can influence a prospective customer into becoming an actual customer and help the company to gain information on who is searching for the white papers.

Before a user downloads the white paper, they must fill out essential company and contact information. The data is then available to the vendor and they are able to use the contact information to send further materials about what their company has to offer.

The ongoing challenge for sales executives and marketers is to find names to add as prospective customers. The ManagedCareMarketplace offers the opportunity to maximize a company's lead to sale conversion rate through the use of white papers and other sales and solutions.

Currently, the ManagedCareMarketplace provides white papers for users from the following managed care vendors:
              --"Finding Future High-cost Cases" and "Measuring Population Health Risks Using Inpatient Diagnoses and Outpatient Pharmacy Data," from DxCG;
              -- "Four Factors Critical to Disease Management Planning," from ViPS;
              --"Managed Care Technology, Efficiency & Business Intelligence Capturing Administrative Cost-Savings through Automation for Today's Hybrid Plans," from Meridian Health Care Management, Inc;
              -- "EMR 101 - A Beginner's Guide to Electronic Medical Records," from Physician Micro Systems;
              --"Aggressive Cost Containment Programs Help Employers Slow Impact of Rising Healthcare Premiums, Survey Says," from Coalition America;
              --"Business Outlook: Managed Care Industry 2002," The Managed Care Information Center. More information about the white papers is available online at:

For additional information about the ManagedCareMarketplace, contact the ManagedCareMarketplace c/o MCIC, P.O. Box 456, Allenwood, NJ 08720; call toll-free 888-THE-MCIC (1-888-516-4343), fax toll-free (888) FAX-MCIC (1-888 329-6242), e-mail, or visit

For more information contact The Managed Care Information Center, 1913 Atlantic Avenue, Suite F4, Manasquan, NJ, 08736, toll-free telephone 1-888-THE-MCIC (1-888-843-6242), fax 1-888-FAX-MCIC (1-888-329-6242), e-mail or online at

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