Low Cost, High Visibility Sponsorship
At the Managed Care Information Center Web site
One of the best ways you can get your
company’s message out to today’s health and managed
care professionals is through MCIC’s free weekly e-mail
newsletter —Managed Care Weekly Watch.
E-mail has become the preferred way of
communicating in business today. And one of the most effective ways to
reach your online target market is through "rifle shot" highly
selective marketing campaigns to those decision-makers. E-mail lists of
top executives in the health and managed care industries are simply not
available. For privacy and confidentiality reasons, you cannot rent the
e-mail addresses of our clients or subscribers. That makes e-mail
addresses in highly targeted industries worth as much as gold.
One way you can reach these executives in health
and managed care is by participating as a Sponsor of the highly
regarded Managed Care Weekly Watch e-mail
newsletter. These executives subscribe to the newsletter for the
focussed news they get in every issue and even for the news about new
products and product updates.
The Online Audience You Need To Reach –
Generate New, Qualified Sales Leads
Each Managed Care Weekly Watch issue
reaches a highly targeted audience of online health and managed care
professionals. Subscribers mainly include hospital and managed care
executives. They also include executives in integrated healthcare
delivery systems, physician practice management organizations and other
healthcare organizations. Titles include presidents, VPs, CFOs, VPs of
marketing or managed care, market researchers and analysts, and
Managed Care Weekly Watch is
also read by professionals at pharmaceutical companies, consulting
firms, technology companies and government agencies.
The number of subscribers continues to grow every
week. Check with us for the current circulation figures for the "Weekly
Watch." However, estimated pass along readership was 21,000 based on
reader surveys for the most recent period.
Here is a sample of the organizations whose
executives subscribe to the Managed Care Weekly Watch: Blue
Cross Blue Shield of South Carolina, Access Health, Affinity Health,
PacifiCare Health Systems, Cigna, Harvard, Mutual of Omaha Insurance,
Highmark, AvMed Health Plan, Foundation Health Systems, United
Healthcare Corporation, Humana, Mayo Clinic, Aetna, St. Joseph Health
System, North American Health Plans, Sutter Health, Independent Health
Association, Anthem, Children’s Hospital, Kaiser Permanente,
Allegheny University of the Health Sciences, Tenet Health, and
How Sponsorship of the Managed Care Weekly Watch
Sponsorship of the Managed Care Weekly
Watch is the most efficient way to test whether advertising
with MCIC will work for your organization. You get an exclusive
Sponsorship. There is only one sponsor per issue of the Weekly Watch.
Each issue of Managed Care Weekly Watch
• 1 sponsor
• 4 advertisements
Sponsorships include a text
description of your company and/or services. Your Sponsorship is placed
before any articles or other advertisements — meaning the
first thing readers will see when they get the Weekly Watch will be
your company’s message.
Advertisements are similar to
sponsorships. However, they appear further along in the body of the
More Bang for Your Advertising Buck
The average cost to sponsor an issue of "Managed
Care Weekly Watch" is based on readership. Sponsorship fees increase as
the subscriber base grows. But the cost for this type of "direct
response" marketing is far less than the cost of a direct mail campaign
to the same number of people. And, with the hike in postage
rates, Managed Care Weekly Watch is the place to turn.
NOTE: Sponsorship and Advertisement fees are
adjusted regularly to reflect growth in number of subscribers. But you
can lock in today's existing rates by reserving slots now for the
months ahead. Reserve the Sponsorship slots now and pay later!
For more information contact: firstname.lastname@example.org
The "Company You're In"
You will be sharing
Sponsorship opportunities with such companies as 3M Health Information
Systems, Forrester Research, the Codman Group, GeoAccess, InfoMiners,
McKesson HBOC Access Health Group, Robert E. Nolan Company, Health
Internet Congress, The Roster Network, Interstudy Publications,
Brentwood Associates, OASYS (Outsourced Administrative Systems,)
Healthcare Employment Screening, Pegasis Network Systems, the TriZetto
Group, Hyperion Medical, iMcKesson, and DxCG.
Don’t Wait. Get More Warm, Qualified
Sales Leads this Year
Your Sponsorship reaches the largest national
audience of decision-makers interested in the managed care industry.
They avidly read each issue of the Weekly Watch, they participate in
our ongoing online surveys, and, most forward their copies of the
Weekly Watch to colleagues.
Note: Placements are on a first come, first served
Sign-up for five sponsorships and/or advertisements
and get as a bonus a free rotating sponsor banner on our Managed
Care Market News page, one of the most popular features at
MCIC’s Web site that brings users back every week.
You are also eligible for frequency discounts of up
to 10 per cent for multiple sponsorships on a quarterly, semi-annual or
FOR YOUR INFORMATION:
Sponsorships and advertisements are so effective that MCIC uses this
unique and targeted marketing vehicle to market its own products and
services. MCIC also reserves the right to decline competing offers in
the same issue.
contact Amy Fidalgo -- email: email@example.com
Phone: 732-292-1100 Extention 30
Atlantic Avenue Suite 200
PO Box 456
Allenwood, NJ 08720